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4 Keyword-Related Factoids, By Internet Marketing Companies

Wednesday, April 12, 2017

By Rob Sutter

Keywords are nothing short of essential for the purposes of search engine optimization. Any Internet marketing company will be able to agree, but it's not enough to simply select random terms and start linking to them left and right. As a matter of fact, this can cause serious issues in terms of rankings. For those that would like to learn about keywords in all respects, here are 4 facts you should keep in mind.

To start off, if you're going to use keywords for your SEO endeavors, research is crucial. There are many ways that the research in question can be carried out, but perhaps the most important is the assessment of competition. By knowing what others in your industry are doing right and wrong, it becomes easier for you to tailor your strategies. Any Internet marketing company that's reputable will tell you the same.

Another thing to know about keywords is that the most popular ones are the ones that trend the most. This is a given, of course, but you'll be surprised by how much search certain terms generate during given periods. Apple, for example, could release a new phone and it wouldn't take long for "iPhone" to blossom in terms of search. What this means is that if you want to write for certain keywords, the most popular ones should be noted.

You may also be curious to know that keywords are broken up into separate categories. According to names such as fishbat.com, short-tail keywords are the ones that people search for the most. However, they are tougher to rank for because everyone is competing for them. Long-tail keywords may not generate as many searches, but they are comparatively easier to rank for. What this means is that new or small businesses may want to focus on these.

Finally, the best keywords are the ones that are most relevant to your topic. Google is smart in terms of search, and it will be able to recognize when irrelevant keywords are linked. When this happens, your rankings suffer. If you're planning on using certain terms, make sure that you pair them with content that relates back to them in some form or another. By doing so, your SEO efforts will improve by leaps and bounds.

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